What Is Digital Marketing? Definition ,Types of digital marketing , Best Practices with Examples
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| What Is Digital Marketing? Definition ,Types of digital marketing , Best Practices with Examples |
Table of Contents
Types of digital marketing channels
- 5 best practices for digital marketing in 2020
- 3 benefits of digital marketing for businesses
- 4 of Evergreen's best digital marketing success stories
What is digital marketing?
Digital marketing is an umbrella term that encompasses digital channels like content marketing, SEO, email marketing, social media marketing, mobile marketing and others to develop sophisticated strategies to attract and leverage potential customers, and customers to connect with them. The average user consumes content through television, computer, tablet, smartphone, radio, and other traditional media. This constant interaction with different types of media has resulted in a deluge of information that further complicates the buying process. Digital marketing maintains brand relevance by making itself visible across multiple channels and contact points. In addition to traditional marketing channels like television, newspapers, billboards, and more, marketers use these digital channels to guide potential customers on their way to purchase and to keep in touch with their customers. Existing customers.
Types of digital marketing channels
Before we dive into other aspects of digital marketing, let's take a look at eleven main types of digital marketing channels:
1. Website
The website is often the focus of your digital marketing efforts. Brands and organizations use websites to host and otherwise distribute content. Most of your digital marketing activities are related to your website, which should take action and track conversions. For example, downloading a file, reserving a product or service, etc.
2. Content Marketing
Content creation is the backbone of your entire digital marketing strategy. Regardless of whether you have a documented content marketing strategy, create content to inform, entertain, inspire or convince your customers through other channels. Some of the most common content formats include text (blog posts), videos, images, infographics, podcasts, slides, and eBooks.
3. Search engine optimization (SEO)
SEO acts like a jetpack in your marketing efforts. SEO consists of on-page and off-page actions designed to increase the visibility of your website on Search Engine Results Pages (SERPs) for your preferred keywords. In the past, search engine optimization was mostly text-based, but voice search has also grown in importance in recent years, so your SEO actions should be chatty.
4. Digital advertising / Marketing
Digital advertising is an umbrella term for various online advertising strategies. Typical pricing and bid strategies for digital ads are the cost per click (CPC) and the cost per 1,000 impressions (CPM) or thousand impressions. Popular digital ad formats include search engine marketing (SEM), display ads, native ads, social media ads, and programmatic ads.
5. Email Marketing
Email Marketing maintains a database of cold and warm contacts sent via email about your brand, products, and services. It's an effective channel for continuous communication with your audience. Email marketing is useful for building a subscriber base, attracting new customers, retaining existing customers, promoting discounts and offers, and distributing content.
6. Social Media Marketing.
Social media marketing ensures that you are present on the platforms that your users spend the most time on. These include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you can distribute content through regular and paid channels. Social media has also played a major role in the spread of video marketing and the wave of ephemeral content. It offers two-way communication and your fans and followers can interact with you through your content via likes, comments, direct messages or posts on your official pages.
7. Affiliate Marketing
The concept of affiliate marketing is similar to that of commission selling. Organizations offer their partners personalized links. Affiliates receive a specific discount / commission every time someone makes a purchase through their personalized link. Influencer marketing can be seen that way
8. Mobile Marketing
The number of smartphone users worldwide is expected to reach 3.5 billion in 2020. To take advantage of this opportunity, brands connect to their users on their smartphones through mobile apps, email, mobile devices, and websites specifically designed for social media. By connecting with users on the go, brands were able to optimize their marketing strategies and send messages in a timely manner.
9. Internet PR.
Internet PR is a form of well-deserved media. This is the case when a press representative (journalist or online publication) mentions your brand in reports, interviews, etc. Product reviews from customers, bloggers and influencers who mention your brand or products, whether paid or organic, also support your online public relations.
10. Conversational AI
Advances in technologies like artificial intelligence (AI) and machine learning (ML) have paved the way for more sophisticated marketing strategies like conversational AI. With the proliferation of voice search, chatbots, and digital assistants, conversational AI is becoming increasingly important for digital marketing.
11. Web analysis
Web analysis is the collection, measurement, analysis and presentation of data. This is usually tracked through Google Analytics, but websites can create their own analytics tools as well. The data collected can be quantitative or qualitative. With web analytics, marketers can understand traffic sources, know what works and what doesn't, return on investment (ROI), and ways to improve their digital marketing efforts. More Information: 20 Best Content Marketing Strategies to Use in Your Plan for 2020
5 Digital Marketing Best Practices in 2021
Here are five best practices to help you succeed in digital marketing in 2021:
1. Use omnichannel
Successful companies have used a multi-channel marketing approach to guide their leads through the sales funnel. Omnichannel marketing is a further development of the form of omnichannel marketing through which you can offer your customers a holistic shopping experience. It's about getting the right message across the right marketing channel at the right time. Being omnichannel means providing a consistent customer experience throughout the purchase journey.
This means that your strategy should revolve around the customer, not specific channels. To create an omnichannel strategy, create a unified brand voice across multiple channels. A coherent omnichannel marketing strategy should take into account all digital marketing channels and present their benefits at every stage of the buyer's journey and work on the news accordingly. Example: Starbucks is known to use digital media to improve customer experience (CX).
In this particular case, the Starbucks app allows users to find stores, place orders through the app, pay by phone, track stars, and earn rewards. Users also receive bonus points for placing orders over the phone. Along with Spotify, users can also determine which tracks are played on their streams. Further Information: Multichannel and Multichannel Marketing: Key Differences and Similarities Starbucks uses its mobile app to enable multichannel marketing. Image source: Emarsys
Starbucks Multichannel App Marketing
2. Use AI in digital marketing.
AI and ML have enabled marketers to reach their target audience with precision like never before. With artificial intelligence and machine learning apps, you can communicate with your customers in the following ways:
Conversational AI:
Conversational AI, like digital assistants and chatbots, has become ubiquitous for communicating with potential customers and customers. You can provide content, record customer needs, provide customer support, help customers purchase or reserve items, and keep them updated on their orders.
For example, the Wall Street Journal created a chatbot for Facebook Messenger to send content directly to subscribers' inboxes.
The Wall Street Journal sends out the news via the Facebook Messenger chatbot. The Wall Street Journal uses a chatbot for messaging.
Personalization: The success of omnichannel marketing depends on how you personalize your customer service. AI can help. AI tools can be included.
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